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ABOUT
AKJP STUDIO IS A FASHION CONCEPT STORE HOUSING 32 SOUTH AFRICAN DESIGNERS TOGETHER WITH ITS OWN AKJP FASHION LABEL.
AS A CONCEPT STORE, AKJP IS A SHOP THAT SELLS A CAREFULLY CURATED AND UNIQUE SELECTION OF PRODUCTS THAT CONNECT TO AN OVERARCHING THEME EVOKING A LIFESTYLE THAT APPEALS TO A SPECIFIC TARGET AUDIENCE.
HANDPICKED PRODUCTS ARE PULLED TOGETHER FROM DIFFERENT BRANDS AND DESIGNERS, AND USUALLY SPAN DIFFERENT LINES, SUCH AS FASHION, ARTWORK, PUBLICATIONS AND HOMEWARES.
IN ADDITION, THE DISPLAY MIXES THESE LINES AND PRODUCTS TOGETHER IN AN ATTRACTIVE FASHION.
CONCEPT STORES ARE ABOUT DISCOVERY AND EXPERIENCE. SO, THE PRODUCTS AND DESIGN TEND TO CHANGE REGULARLY TO KEEP TELLING THAT STORY IN NEW AND INTERESTING WAYS.
AKJP OFFERS EXTRA EXPERIENTIAL ELEMENTS SUCH AS AN EVENTS SPACE, WHICH HELPS TO BUILD A COMMUNITY AROUND THE LIFESTYLE IT EMBODIES.
HOUSING 32 SOUTH AFRICAN DESIGNERS:
